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Faculty - Faculty of Business and Economics

Research area

  • Application of Quantitative Methods in the Analysis of Consumer Behaviour.

Expert/technical profile of the team (specific part of research)

  • The team is focused on living conditions, poverty and social exclusion in the Czech Republic, but the knowledge of methodology can be transferred to other regions in different countries. The second area of interest is consumer behaviour and the third is social innovation in rural areas.

Research team

  • Prof. Jana Stávková, team leader, contact: jana.stavkova@mendelu.cz, tel.: +420 545 132 300
  • Assoc Prof. Lea Kubíčková, Mendel University in Brno, Czech Republic
  • Naďa Birčiaková, Mendel University in Brno, Czech Republic
  • Marcel Ševela, PhD., Mendel University in Brno, Czech Republic
  • Assoc. prof. Jana Turčínková, Mendel University in Brno, Czech Republic

Details of the research team: 

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