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Faculty - Faculty of Business and Economics

Research area

  • Business Environment and Strategic Perspective.

Expert/technical profile of the team (specific part of research)

The team focuses on the impact of process of integration and globalization and the development of the agri-food sector within the new conditions of the European integrated market. The research concept is divided into three major research fi elds:

  • Macro-environment and its impacts on agri-food industries (economic-political measures of the Czech government in the conditions of the European integrated market, and their infl uence on industry developments).
  • The key tendencies in the development of the competitive environment within particular agri-food industries with the major focus on wine production, brewing, baking, fruit and vegetable production, dairies.
  • Internal business environment of particular entities within the agri-food sector.

Research team

  • Assoc. Prof. Pavel Žufan, team leader, contact: pavel.zufan@gmail.com, tel.: +420 545 132 502
  • Jiří Duda, PhD., Mendel University in Brno, Czech Republic
  • Sylvie Formánková, PhD., Mendel University in Brno, Czech Republic
  • Andrea Hrdličková, PhD., Mendel University in Brno, Czech Republic
  • Assoc. Prof. Helena Chládková, Mendel University in Brno, Czech Republic
  • Renata Kučerová, PhD., Mendel University in Brno, Czech Republic
  • Tomáš Pyšný, PhD., Mendel University in Brno, Czech Republic
  • Hana Stojanová, PhD., Mendel University in Brno, Czech Republic
  • Prof. Pavel Tomšík, Mendel University in Brno, Czech Republic
  • Assoc. Prof. Ida Vajčnerová, Mendel University in Brno, Czech Republic
  • Josef Zrůst, PhD., Mendel University in Brno, Czech Republic

Details of the research team: 

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